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Mark Zuckerberg, the co-founder of the social media giant, Facebook, has been speaking the term “social commerce” for almost 3-4 years. Facebook allows businesses to sell their product on the social media platform. It allows leveraging the wide user base of the social media platform for your business.

Businesses nowadays opt for the omnichannel approach. Generating leads from multiple platforms offering a seamless experience is the new E-commerce. Facebook is a prominent player as one of the platforms for business.

According to Statista, Facebook has more than 2.7 billion monthly active users as of the second quarter of 2020. For many businesses, Facebook has become an essential platform as it accounts for millions of dollars of revenue every year.

Businesses are considering their Facebook Page as a virtual office. Reaching out to new customers, getting product reviews, posting new content and generating revenue for your business can be done using a Facebook page. Therefore, it can be called a virtual office.

If you are having an E-commerce store and have not integrated Facebook Store to your website yet, you are missing out on the following benefits:

7 Reasons Why You Need to Set up a Facebook Shop for Your Online Store:

  1. Sell Products from Facebook
  2. Mobile-friendly
  3. Facebook Insights
  4. Customization
  5. Easy Integration
  6. Sell Products on Instagram
  7. Targeting your customers

7 Benefits of Integrating Facebook Store with E-commerce Website:

  1. Sell Products from Facebook

    The core purpose of creating Facebook Store is to allow businesses to generate sales by leveraging the popularity of Facebook.

    Businesses can post quality content on Facebook with which the users can interact, i.e., like, share, or comment.

    This engagement may drive users to visit the Facebook page and the Facebook page shows the option “Shop”. By clicking on the “Shop”, customers will see lists of all the products which we sell on our E-commerce store.

    Customers can see all the information about products such as…

    • Product name
    • Product price
    • Product description
    • Shipping and refund policy

    Facebook stores work the same as E-commerce stores. When a customer clicks on “Check out on Website”, he will be redirected to the checkout page of the product.

  2. Mobile-friendly

    Facebook stores provide a mobile-friendly experience. Customers can browse through your store from Facebook App itself.

    As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally, as per Statista.

    Google stresses on online sites being mobile-friendly. If by integrating Facebook store with your site, you can offer a mobile-friendly shopping platform to your customers, it is the only wise thing to do!

  3. Facebook Insights

    To track user engagement, Facebook insights tool is immensely useful. Facebook allows store owners to analyze the traffic. Using this facility, merchants can see…

    • From which sources the traffic is coming from
    • Which is the best time to upload a post
    • What type of content is successful
    • How many people have visited the website
    • How many people have bought the product

    Having multiple advantages from just Facebook Insights, integrating your E-commerce website is beneficial for understanding your customer behaviour.

  4. Customization

    Though Facebook uses a particular color combination, the businesses can customize their Facebook shop that resembles the look and feel of their brand.

    The user interface and design impacts user behaviour and user experience. Keeping this in mind, Facebook allows the store owners can change the size of text, and choose the color of buttons as well.

    Facebook allows you to change the store theme based on your requirement. By doing this, we give the same shopping experience that we give while customers visit our website.

  5. Easy Integration

    Integrate your website with Facebook Store to avail the tremendous opportunities to grow your business as the social media giant has billions of monthly active users.

    The integration of Facebook Store with your website is simple and easy. More and more businesses have already been using Facebook Stores and the primary reason is the ease of integration apart from its benefits.

    If you have a Magento 2 store, Meetanshi’s Magento 2 Facebook Store Integration extension is all you need! You can integrate your store with the Facebook shop. The extension also supports Instagram shopping. It redirects customers to the checkout page.

  6. Sell Products on Instagram

    Instagram has more than 1 billion active users and it is owned by Facebook.  In 2023, Instagram is projected to reach 120.3 million monthly active users in the United States. Instagram is the best platform to target a young audience. Most users of Instagram age have the highest potential to buy products via this platform.

    By leveraging Facebook stores, businesses are allowed to sell products on Instagram as well. The shoppable links on Instagram posts are helpful to get customers from Instagram.

  7. Targeting your customers

    Facebook and Instagram both are big markets for businesses. To boost your business, paid advertisements on Facebook and Instagram are exceptionally result-driven.

    The Audience Insights on Facebook helps you identify the right audience for your business. Running ads after researching targets on the Audience Insights tool helps you to get more customers.

    The Facebook store will allow customers to directly visit the product checkout page. Therefore, customers can easily purchase and the process will be smoother.

Social media has immense potential for businesses. E-commerce stores integrated with Facebook stores can enjoy more traffic and get more purchases from the social media platform.

According to the report of  BroadBandSearch in 2019, people spent nearly 58 minutes daily on Facebook. Therefore, integrating your E-commerce website with Facebook is certainly a good step.

What do you think about it? Do let me know in the Comments section below. I’d be glad to know your thoughts.

Also, please share the post with E-commerce store owners via social media.

Thank you.